By Michael Coleman
The cruise industry contributes significantly to the U.S. economy and Americans are not only increasingly aware of cruise vacations but strongly interested in either a repeat cruise or trying one for the first time, according to a recent survey.
The Cruise Lines International Association (CLIA), a non-profit umbrella organization representing the interests of 26 of the world’s top cruise lines, commissioned the independent study.
They found that the industry generated 329,943 jobs that contributed a $15.2 billion wage impact on the U.S. economy in 2010, a 5.1 percent increase in employment and a 7.0 percent rise in wages over 2009. The total cruise industry economic impact in the U.S. in 2010 was $37.85 billion of gross output, a 7.8 percent increase over last year.
State by state, the cruise industry’s economic impact varied according to the scope of cruise line operations, with the major benefactors being those states with ports of embarkation.
In Florida, which accounts for 60 percent of all U.S. embarkations, the industry generated $6.3 billion in direct spending which helped create 123,255 jobs paying $5.4 billion in income. California, with 10 percent of the cruise industry’s direct expenditures, was the beneficiary of $1.8 billion in spending and 41,697 jobs. New York, with a 32 percent increase in passengers and crew visits in 2010, accounted for 6.7 percent of direct expenditures, with the industry generating $1.2 billion in spending and creating 14,833 jobs. Texas, with a 31 percent increase for last year, generated $1.1 billion in spending and 16,457 jobs.
â€¨Florida’s pre-eminent position is largely due to its five cruise ports: Miami, Port Everglades, Port Canaveral, Tampa, and Jacksonville. Florida led a list of 15 ports of embarkation that account for 90.7 percent of total U.S. embarkations. In order, according to the survey, the top 10 ports are Miami, Port Everglades, Port Canaveral, New York, Seattle, Galveston, Long Beach, Tampa, Los Angeles, New Orleans. There were 9,694,000 U.S. embarkations during 2010.â€¨â€¨Florida’s five cruise ports handled 5.8 million embarkations, accounting for nearly 60 percent of all U.S. cruise embarkations. The state also led the country in resident cruise passengers: 2.9 million Florida residents, 29 per cent of all U.S. resident passengers, took a cruise last year from one of its ports.
The study revealed that CLIA member lines carried a grand total of 14.8 million U.S. and non-U.S. passengers in 2010, an increase of 10.3 percent, the largest year-over-year jump since 2003.
CLIA also reported that 73 million Americans have cruised before and that 36 million Americans (25 years+, $40K+ income) have an intention to cruise in the next three years, up from 33 million in the 2008 study and 31 million in 2006.
Seventy-seven percent of past cruise vacationers expressed interest in a cruise vacation in the next three years and 50 percent of non-cruise vacationers expressed an interest in taking their first cruise within the next three years.
Consistent with previous years’ studies, CLIA found that a significant majority of consumers — 94 percent – rate cruising as a satisfying vacation experience with 45 percent rating a cruise as “extremely satisfying,” making a cruise vacation a satisfaction leader among vacation choices.
The survey also revealed where consumers plan to take their next cruise. The Caribbean, Alaska, Bahamas, Hawaii, Bermuda, Mediterranean/Greek Isles, Europe, Panama Canal, Canada/New England and Mexico are among the top 10 cruise destinations in the world.