By Mike Coleman
Norwegian Cruise Line (NCL) has unveiled a series of Bermuda-bound itineraries from five East Coast cities in 2008. It’s the largest such deployment in company history.Â
Look for Norwegian Dawn to sail from New York and Norwegian Dream to depart from Boston. Norwegian Majesty, meanwhile, will sail to the island from three cities: Philadelphia, Baltimore and Charleston.
Beginning in mid-April 2008, Norwegian Dawn will embark on a series of seven-day sailings through Aug. 24 and then again from Sept. 28 through Oct. 26. Departing on Sundays, the cruises feature three days in Bermuda at King’s Wharf.
Norwegian Dream begins an inaugural season out of Boston, offering a series of seven-day sailings to Bermuda departing on Sundays from May 11 through Aug. 24, 2008 and again from Sept. 28 to Oct. 26. Norwegian Dream replaces the Norwegian Majesty, which has been sailing out of Boston to Bermuda since 1998.
Norwegian Majesty, meanwhile, will begin sailing seven-day Bermuda cruises from Charleston on April 19, 2008, followed by a five-day Bermuda cruise on June 14, 2008. On June 21, 2008, the ship returns to Baltimore for the first time since 2004 and embarks on a series of nine seven-day cruises from Baltimore to Bermuda, departing on Saturdays. A six-day sailing from Baltimore to Bermuda on Aug. 23, 2008 is scheduled before the ship repositions to Philadelphia. On Aug. 30, 2008, the vessel begins a series of five seven-day sailings to Bermuda from Philadelphia, with Saturday departures.
PGA Tour Partner
Meanwhile, in an effort to drive awareness of NCL golf programs in Bermuda and Hawaii, the line has inked a partnership deal with the PGA Tour.
The three-year agreement also provides NCL the right to use the PGA name in advertising, as well as to share in promotional and tournament hospitality opportunities built around both the PGA Tour and Champions Tour.
“In our continuing effort to embrace new and innovative marketing programs, we expect that this partnership with the PGA Tour will let golfers around the world know that you can combine a great cruise vacation with top golf experiences at the best courses in the world on NCL,” said Scott Rogers, NCL’s senior vice president of sales and marketing.
Headquartered in Miami, with a fleet of 14 ships in service and under construction, NCL also operates NCL America and Orient Lines. The company recently took delivery of its newest ship, Norwegian Pearl, and is currently building Norwegian Gem for delivery in October 2007.