By Michael Coleman
Carnival has launched “Carnival Breeze Life’’, a campaign to inspire potential passengers to celebrate a Caribbean island mindset year-round in anticipation of the debut of their new tropical-infused ship.
Carnival Breeze, a 3,690-passenger vessel, sets sails in Europe in June, 2012. After a summer in Europe she will then sail year-round from Miami beginning November 24, 2012, offering port-intensive six- and eight-day cruises that showcase the best the Caribbean has to offer.
By visiting the new Carnival Breeze tab on the company’s Facebook page ( HYPERLINK “http://www.facebook.com/carnival” www.facebook.com/carnival), potential passengers can enjoy an engaging social experience with exclusive opportunities, videos and giveaways — all while learning more about the new 130,000-ton ship. The tab includes a “Meet the Carnival Breeze” area with detailed renderings offering a sneak peek at the ship’s public spaces.
Just as Carnival Breeze is designed to provide guests with the breezy feeling of the tropics, the campaign encourages potential passengers to infuse the Caribbean spirit into their everyday lives. Â By visiting the Carnival Breeze tab on the company’s Facebook page, fans can declare “I Will Live the Carnival Breeze Life” to join the movement. For each person who joins, Carnival will donate $1, up to $20,000 total, to its charitable partner, St. Jude Children’s Research Hospital, one of the world’s premiere centers for the research and treatment of pediatric cancer and other childhood diseases.
“As we gear up for the introduction of our tropical-inspired Carnival Breeze, we encourage Carnival fans to celebrate the spirit of the Caribbean in their everyday lives,” said Jim Berra, chief marketing officer for Carnival Cruise Lines. “Whether it’s donning flip-flops to a business meeting or adding a drink umbrella to your morning orange juice, we invite visitors to regularly explore all the fun, interactive experiences and videos about Carnival Breeze and island life on our Facebook page.’’
The ship will feature a number of open areas to highlight the sun, sea and sky complemented by colorful interiors and public spaces that take their cues from the region’s cool island breezes and warm tropical sunsets.
Through dramatic artist renderings, fans can also get a first look at Carnival Breeze’s design on Facebook and at HYPERLINK “http://www.carnivalbreeze.com/” www.carnivalbreeze.com. From the sun-splashed ambiance of the Lido Marketplace restaurant and a palm tree-lined indoor/outdoor cafÃ© and live entertainment venue called Ocean Plaza to the Lanai outdoor wraparound promenade with sweeping ocean views and the Caribbean-inspired RedFrog Pub, ship designers seek to bring the Caribbean ambience inside. The breezy tropical surroundings will even extend to the ship’s staterooms which incorporate a palette of pastel hues.
Potential passengers are also encouraged to turn to the Carnival Breeze Facebook tab where each Thursday from 3-4 pm EDT the company will feature an hour-long Carnival Breeze Break. During these weekly sessions Carnival fans can chat with each other and the Carnival team to share their tips and stories of Caribbean fun plus receive giveaways — from island-inspired food and drink recipes to Carnival Breeze desktop wallpaper and more.
The new Facebook tab also features an exclusive photo gallery where Carnival fans can showcase how they are inspired to live in the spirit of the Carnival Breeze. Here, visitors will also find tips to Live the Carnival Breeze Life plus enjoy a comedic Web series featuring “Mr. Breezie,” a character who is transformed by the Carnival Breeze lifestyle.
Visitors to the ship’s website will also find a “How It’s Made” section featuring a construction timeline with images and videos of the shipbuilding progress.Â The site also offers a countdown clock for the ship’s U.S. arrival, consumer testimonials, port-of-call and itinerary offerings, and information on the many dining, activity and entertainment choices available.
On the web: “http://www.carnival.com” .