Found under the username “StKittsTourism,” St. Kitts Tourism Authority’s official Twitter account is regularly updated with news, information, images and articles about the destination. Accessible to Internet users globally, it features St. Kitts’ logo, various island images (via Twitpic) and a link to the island’s official tourism Web site, www.stkittstourism.kn. Anyone can sign up to “follow” St. Kitts and thereby reply directly to posts, “re-tweet” posts, tag posts as “favorites” or reference the news and information provided for their own use.
“Twitter has been growing exponentially, becoming popular with consumers as well as journalists as a primary source of information in today’s real-time news environment,” commented Senator Ricky Skerritt, Minister of State in the Ministry of Tourism, Sports & Culture. “In such a competitive market, it is important for St Kitts to utilize this affordable and effective communications tool to connect directly with our past and potential island visitors, and increase awareness for our tourism product in general.”
Created in 2006, Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as “tweets.” Tweets are text-based posts of up to 140 characters in length which are displayed the user’s profile/blog, searchable on Twitter search, and delivered to other users who have subscribed to them (called “followers”). Users can send and receive tweets via the Twitter website, SMS or various external applications. Estimates of the number of Twitter users vary, as the company does not release its number of active accounts, but generally range between 800,000 and several million. (You can also follow Cruise News Weekly at “CruiseGuide” on Twitter.)
Sign up to follow St. Kitts Tourism at http://twitter.com/StKittsTourism. St. Kitts’ social media presence also includes the recently created Facebook fan page, entitled “My St. Kitts.”
Located in the northern Leeward Islands of the Caribbean, St. Kitts offers a diverse tourism product developed from the destination’s natural beauty, cultural heritage and rich history. The island’s variety of tourism attractions include hiking through the tropical rainforest, riding the scenic railway that connects the island’s sugar plantations, touring Brimstone Hill Fortress National Park, the only man-made UNESCO World Heritage Site in the Eastern Caribbean, and the more traditional vacation pastimes such as watersports, golf, shopping, tennis, gourmet dining, gaming at one of St. Kitts’ two casinos or simply relaxing on one of the island’s sandy beaches. Guests can select from accommodations ranging from intimate plantation inns to larger hotels or resorts.