The first of many webisodes counting down to the December 2009 launch of Royal Caribbean’s Oasis of the Seas has been launched on the ship’s Web site, oasisoftheseas.com. The weekly webisodes will give consumers a behind-the-scenes look at what it takes to bring a cruise ship as technically advanced as Oasis of the Seas — with its 16 decks and capacity of 5,400 passengers at double occupancy — to life.
The first webisode, entitled “Evolutionary Revolution” uses architectural design sketches, ship renderings, and interviews with key figures behind the development of Oasis of the Seas to help illustrate just how the ship came to be. The webisode will be followed by others that feature safety preparations, construction milestones, design and architecture, the conception of innovative guest amenities and more. All webisodes will be no more than a few minutes in length and will be available for viewing and downloading by those who wish to share the content on blogs, online, or through television broadcast use. Viewers also can receive regular updates by signing up for an RSS feed on the site.
In addition to the webisodes, the site also features the Chairman’s blog by Richard D. Fain, Chairman and CEO of parent company Royal Caribbean Cruises; a full press room with press releases on Oasis of the Seas; an image gallery with high-resolution images and renderings available for download; and an e-brochure of the ship, among other interactive tools.
In addition, Royal Caribbean recently launched its new integrated brand campaign, “The Nation of Why Not,” which features an online community on the cruise line’s website, royalcaribbean.com, that allows past, present, and future cruisers the opportunity to share “Why Not” moments through personal anecdotes and photography. The site is also home to a blog by Adam Goldstein, President and CEO of Royal Caribbean International, which covers the latest news across the cruise line as well as offering a personal perspective from Goldstein.
Royal Caribbean International also launched an online radio show, “Why Not Talk Cruise,” which is hosted by the vice president of sales, Ken Muskat. The show, which airs every Friday at 2 pm ET, gives listeners an inside look at Royal Caribbean’s Nation of Why Not and its citizens with an exciting line-up of special guests each week. Guests can tune in to the show at voiceamericavariety.com.
